Small Business

Here's Why Your Financial Advisor Chose Axos Bank

Name: Article on the reasons financial advisors choose Axos Bank
Brand: Axos Bank

Sep 25, 2019

Welcome!

If you’re reading this post, we’re willing to bet your financial advisor has recently invested your liquid funds into our bank. You’re likely wondering who Axos Bank is and why your financial advisor chose our team to protect your wealth.

In this post, we’ll outline these reasons so you can rest assured that your liquid assets are in good hands.

1. Great Returns with No Risk

One of the top reasons why financial advisors love partnering with our team is because our products offer great rates along with FDIC insurance.

While there are other banks that also offer similar products, many of these offerings (such as mutual funds, bonds, and annuities) are not insured by the FDIC. In other words, if your money is invested in one of these products and the market goes south, your money is in danger of going south along with it.

On the other hand, if a bank does offer FDIC-insured options, many of them cannot offer more favorable returns than the average savings account. If you are an investor that is looking for great returns with no market risk, this means traditional banks do not have many options for you.

The Axos Alternative

Axos Bank is a great option for financial advisors because all of our deposit options are FDIC insured.

While the stock market continues its ebb and flow, you can be confident that your assets will provide steady, guaranteed returns without risk. Furthermore, because we are a digital bank – and have less overhead costs than traditional brick and mortar banks – we can offer higher returns than the average deposit account.

If you’re looking for a safe cash haven to hedge against more volatile investment assets, the High Yield Money Market offers the safety you need along with impressive returns.

2. Customer-Focused Wealth Management

Another reason why financial advisors love working with our team is because they are free to work independently. This means advisors can recommend products that serve your best interests – rather than the best interests of your bank.

Financial advisors that work through traditional banks are required to only recommend their bank’s products or “affiliated funds” (meaning, mutual funds with which the bank has an exclusive relationship). If your financial advisor has a similar relationship with a traditional bank, they may be forced to recommend products that are not appropriate for you nor your financial goals.

Furthermore, many banks also do not participate in information sharing. Meaning, they keep account information hidden from financial advisors. Instead of a holistic approach to wealth management, financial advisors – who work with these banks – are forced to provide a partial outlook, as much of the client’s essential information is hidden from their view.

The Axos Alternative

We are confident in the quality of our products, so we don’t need to strong-arm financial advisors into recommending our bank. Financial advisors that participate in the Axos Advisor program are free to recommend any bank or product in the marketplace. The reason they consistently choose to work with us, however, is because we offer above-average rates among the banking industry (compare our rates to the national average[KK1] ), with the security of FDIC insurance.

Moreover, because your information is shared directly with your advisor (upon your request), they have the information they need to make accurate, holistic recommendations. There’s no need to aggregate all of your bank statements for each advisor meeting – instead, your advisor has the ability to pull up your information directly from their advisor dashboard.

3. A Reputation for Excellence

While there may be many reasons why a financial advisor would choose to work with us, the final top reason we’ve listed is our reputation for excellence. Simply put, we’re good at what we do, and the public has taken notice.

From our latest award by Forbes, who named us within the top ten list of America’s Best Banks, to the myriad of awards we’ve received from Fortune, NerdWallet, and Time Magazine – our work speaks for itself. Since 2000, we’ve leveraged the power of technology to give our clients the most value on their funds, while offering the highest convenience for managing their money.

To learn more about the 40+ awards our company has received, we invite you to take a look at our Awards and Recognitions.

Welcome to Banking, Evolved

When your financial advisor chose Axos Bank, they put your money in good hands. You can rest assured that your liquid assets are getting rates above the national average, along with the security of FDIC insurance. This means you can reach your financial goals faster with steady, guaranteed returns you can count on.

Should you have any questions about your account, we encourage you to reach out to your financial advisor directly, or get in contact with our support team.